Allow an option to customize the excel document that is generated by the form
Allow one question to break the excel file into sheets based on the respondent's answer to that question.
If question one has 4 options, each of the options generates the data into a different sheet to allow for easier readability.
After a respondent answers "Option A", then their data all goes into sheet named "Option A"
I rather prefer to keep a single data source, as now. To achieve the desired result you can set up your own PowerQuery / PowerPivot / PowerBI reports which read from the Excel table.